Graphic Designer with over 10 years of experience creating branding, digital campaigns and engaging visual experiences. Currently developing my UX/UI expertise through professional study and practical projects, combining creativity with user-centred design to build intuitive digital products.
I am now expanding into UX/UI Design through professional study and practical projects, applying user-centred design principles to improve digital experiences. My goal is to combine strong visual design with thoughtful problem-solving to create products that are intuitive, accessible and enjoyable to use.
Every successful project begins with understanding the people it is designed for. Whether creating a brand identity, a marketing campaign or a digital experience, I follow a structured design process that combines research, creativity and user-centred thinking to deliver effective solutions.
1. Discover
Understand users, goals and challenges.
2. Design
Gather insights to inform every decision.
3. Research
Create intuitive and engaging digital experiences.
4. Refine
Test, improve and deliver better solutions.
Projects
A selection of graphic design and UX/UI projects that showcase my approach to solving problems, creating engaging experiences and delivering thoughtful design solutions.
UX/UI Case Study
Golden Arrow App
Designing a modern mobile experience for parents, coaches and young archers, focusing on attendance, achievements and engagement.
Designed a professional website that reflects Barakah’s identity while creating a clear and trustworthy experience for clients seeking Shariah-aware accountancy services.
Coming Soon – Additional projects and case studies are currently being prepared for this portfolio, including recent client work and archived projects. New work will continue to be added over time.
With a background in graphic design and over 10 years of creative experience, I enjoy designing visual identities, digital products and user experiences that are both functional and engaging. I’m currently expanding my UX/UI expertise through professional study and practical projects using Figma and user-centred design principles.
Creating memorable brand identities, marketing materials and digital assets across print and online platforms
UX/UI Design
Designing intuitive user experiences through research, wireframes, prototyping and modern interface design.
Web Design
Building responsive websites that balance strong visual design with usability and accessibility.
Organisations & Businesses I've Worked With
A selection of organisations, businesses and community initiatives I’ve had the opportunity to support through branding, graphic design and digital experiences.
Let's Connect
I’m currently looking for opportunities in Graphic Design and UX/UI Design. If you’re searching for someone who combines strong visual design with a growing UX mindset, I’d be delighted to connect.
Location:
Luton, Bedfordshire, UK
My Email:
arfaanshezad4@gmail.com
Linkedin:
linkedin.com/in/arfaanshezad
Have a question or would like to get in touch? Send me a message using the form below, and I’ll get back to you as soon as I can.